Kitzbühel, Austria

The defiantly old-school one

With its medieval centre of frescoes and pastel townhouses, Kitzbühel would give Zermatt and Lech a run for their money in any Alpine beauty contest. A rich history, which takes in Ian Fleming and the terrifying Hahnenkamm ski race, makes Kitzbühel feel a bit like an Austrian St Moritz.

Where to stay: While it’s never been a cutting-edge resort – places such as Schloss Lebenberg and Tennerhof, where Fleming holed up in the 1920s, trade on a certain timelessness – the Six Senses Residences, with just 40 villas and apartments tucked away on the edge of a pine forest and a tinkling stream, would suggest change is afoot.